Introducing Product Lab

    Introducing Product Lab

    Product LabWhen a client approaches us with an idea for an app or a digital product, the first question we are always asked is “how much and how long?” These are good questions and seemingly simple questions to answer. However, answering them is not as simple as it may seem.

    Software development is a complex process. Often, where you think you’ll end up is not even where you should end up. As more time is spent on the project, more knowledge is gathered and changes are made for the betterment of the project. This is an essential part of the process. You want change, change means progress. Unfortunately, this is where providing an accurate quote becomes a problem. Agencies want to be accurate, but until they understand the project in as much detail as you do, they simply cannot provide an accurate quote. The irony is, this hurts both agency and client. The client gets frustrated with the agency and the agency risks damage to their reputation.

    Luckily, we do things a little different at Digital Mass, and this is why we developed our two-week road mapping and product workshop…Product Lab.

    Product Lab is a full-service app & product development workshop. Incorporating branding, visual design, user interface and technical architecture. Product Lab takes you through every phase of validating your idea and building an MVP (Minimum Viable Product). You’ll finish with a data-driven product roadmap that outlines your path to successful launch all before a single line of code is written.

    After Product Lab, you can either put the product into development with our in-house development team, or take your Product Lab deck and shop it around to other developers, confident that you’ll now get an accurate quote. Or, perhaps more importantly, you may decide that based on findings from Product Lab this idea will not deliver the ROI expected and you may decide to drop the project altogether. Saving tens of thousands of dollars in the process.

    So, if you have an idea that you think could generate more revenue or improve your customer experience, or an idea that’s been sitting on the back burner for a few months waiting for the right time. Stop waiting, let us bring your idea to life.

    Book yourself a 20 min free no-obligation call with one of our product strategists hereProduct Lab

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