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They start with a plan that sends them way over budget or a feature set that users don’t want - or worse, they don’t actually deliver on business objectives.

Product Lab takes a different approach. We validate your idea in the marketplace first, providing you with a complete roadmap to success before any code is written

 

Our service is completely unique: we are literally a private business incubator for your ideas. 

MATT HALL, CEO

DIGITAL MASS

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VEAMS: CASE STUDY

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WHAT WE DO

Veams came to us with the concept for a “social network for action sports video”. We conducted market research, developed brand strategy, user flows & wireframes. Our research told us that to create differentiation in the marketplace a focus on location would be a winner with the target audience - users can pick a favourite skate/snow spot anywhere in the world and watch tricks performed there just minutes before. Our design team created the logo and unique UI which orders content by the location nearest to you. Our development team then set about developing the iPhone app. 

 

Product Lab is a full-service idea & product development workshop.

We work with organisations looking to create digital products, services or experiences to achieve specific business objectives. Weaving together branding, visual design, lean user interface experience, and information architecture, Product Lab takes you through every phase of validating your idea and building an MVP. You’ll finish with a data-driven product roadmap that outlines your path to successful launch all before a single line of code is written. 

 

We Bring Your Idea to Life!

Our three-week workshop is designed to take you from zero to hero. We’ll research the market, the competition, and the customers, helping you define the key components of your concept and validate it in the marketplace. We’ll address every aspect of your product, from branding and identity to wireframes, visual comps, and technical architecture. Most importantly, at the end of our session, we’ll deliver a comprehensive end-to-end roadmap so you can successfully execute your vision.

 

1. DISCOVERY

Product Lab begins with a discovery session. This will be a half day meeting between your key stakeholders and core members of our team. We’ll seek to understand, in detail, what problem you aim to solve, the market and your business objectives - what success looks like. 

 

2. DEFINE & DESIGN

We’ll define a unique and compelling value proposition that delivers on your vision. Design a strong user-centric product foundation that enables measuring, learning and growing. We’ll begin work on user flows, wireframes and start to plot out the technical architecture required to bring your product to life. 

 

3. CONSULT & IMPROVE

Our second session will be a two hour meeting that will allow us to present all of the work accomplished to date for your feedback. We will then incorporate your feedback and begin work on the final phase of your project. This will include branding (if required) and stunning visual representations of your MVP. 

 

4. DELIVERY

We’ll deliver a copy of your personalised report and, in some cases, a clickable demo. We’ll also schedule a follow up to discuss any questions that might allow you to make the best decision regarding the future of your project and your immediate next steps. Additionally, you’ll be sent any and all materials that were developed during Product Lab. 

 

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